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Gena Marie

Helping you better understand your naturally curly hair through easy-to-follow tutorials, science-based haircare tips, and problem-solving.

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How to Style Curls that Fall Flat, Don’t Last, or Are Overly Soft

If your curls fall limp, frizz, struggle to hold a curl, or feel too soft and flat, then you need a to make these teaks to styling routine. Here I am sharing all my best tips and what to avoid for fine hair, or those with overly soft, silky curls. No matter what type of hair you have, you can still benefit from this routine if you’re struggling with your curls not lasting. I’m also using mostly drugstore products. Don’t miss step #3 where I share the most critical swap you likely need to...

Could you be using the wrong products in your routine, causing your curls to not last, frizz up quickly, or fall? Here I am sharing some of the most common products that you are using that need to be swapped out and suggesting alternative products. I also am including what to look for so you can avoid these issues when shopping, or select the right products from your existing stash. Just because I mention products that could be causing your problems, doesn’t mean that they are “bad” products,...

Sometimes, we just need some tough love with our curls. If you’re feeling frustrated with your hair, at a loss, or wanting to give up on your curly hair journey, these are things you might need to read. I’m going to walk you through my day 2 refresh routine as I get ready and share harsh truths about curly hair. #1: You’ll never be able to get rid of the frizz, and it doesn’t look as bad as you think They say we’re our own worst critics, and this is especially true when it comes to our hair....

If your hair feels brittle, stiff, and dry, this routine for coarse-textured or gray curly hair will moisturize and define your curls. If you’re someone who has finer-textured hair but is still dealing with dryness and frizz, I’ll offer you some tips and tricks as well. Step 1: Detangle before shampoo One of the biggest issues with coarse-textured hair is it is inflexible. Inflexible hair is tangly and stiff. When we shampoo on hair that it is tangled, it only makes the tangles more matted...

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Prime Big Deal days is back, and I’ve rounded up the best deals on curly haircare, beauty, fashion, and more! The sale is going on 2 days only, Oct 8-9, 2024. I will be updated this list throughout the sale. Prices are subject to change. I am an Amazon Associates partner, so I earn commission when shopping through my links in exchange for helping you discover the products. Full disclosure here. Join me Live Tuesday at 11:30am EDT I will be live-streaming to YouTube and Instagram at 11:30am...

10 Hacks for Volume & Fullness in Thin Curly Hair I have low-density curly hair that easily gets flat and weighed down. These 10 hacks have doubled my volume AND fullness. I’m also using a lot of affordable, drugstore products. Reminder:There’s only so much you can do for volume in thin curly hair, and we can’t compare our hair to someone with thick curly hair. These tips can enhance volume and fullness if that’s the look you’re going for. Stop using mild shampoos and co-washes Gentle “curly...

6 Signs You’re OVER Moisturizing Your Curls + How to FIX IT | Curlsmith This post is sponsored by Curlsmith. Full disclosure here. If your curls are limp, frizzy, and not holding no matter what you do, they may be over-moisturized. I’m walking you through how to fix moisture overload and prevent it in the future using some of my favorite products from Curlsmith, who is kindly partnering with me for this video. What is moisture overload? Moisture overload is when the hair has received too much...

Best Clarifying & Chelating Shampoos for All Curl Types Which clarifying shampoos actually remove build up, including hard water buildup? I’m sharing my top picks that work for all curl types. All clarifying shampoos should be used in place of your regular shampoos. Rotate to avoid dryness and do not use any of these daily. Always use a deep conditioner after using strong clarifying shampoos. Clarifying + Chelating Shampoos The following shampoos will remove buildup from products, oil, sweat,...

Solving your Curl Problems Q&A + EXCITING NEWS! | Innersense Routine Today, I’m answering your questions regarding dryness, halo frizz, lack of hold, stringiness, itchy scalp, and more while styling with Innersense products. I also have an exciting announcement for a new program I’m launching that will allow us to connect one on one and solve your curl problems together. Wash Day Routine For today’s wash day routine, I used a some new products and some treatment products that I love. Off...

How to Manage Low-Porosity Curls | Low Porosity 101 ft. Texture ID Do you have low-porosity curly hair? This specific hair type comes with its own unique challenges, including moisture absorption & retention, buildup, and more. This video is going to be a comprehensive guide for how to care for low-porosity curly hair, including a wash day routine using Texture ID products from Sally Beauty, who is kindly partnering with me for the YouTube video. What is low-porosity hair? Low porosity is a...