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Gena Marie

Helping you better understand your naturally curly hair through easy-to-follow tutorials, science-based haircare tips, and problem-solving.

Featured Post

✅ Best & ❌ Worst Curly Hair Products I Tried in 2024

Last year, I tested a ton of curly hair products—some were total fails, while others completely transformed my routine. If you’re curious about what worked and what didn’t, stick around. Today, I’m sharing the worst and best curly hair products I tried in 2024, so you know exactly what to avoid—and what’s worth trying. If you don’t see a product mentioned, it could be that I tried it prior to 2024 or that I am still testing it. Also, just because I mentioned a product that I didn’t like, it...

2025 is the year your curls are going to thrive. If you’re ready to stop spending so much time on your curls and finally get them under control, then you have to change these 5 things. I also just tested some products from Rizos Curl for the first time and am sharing my first impressions. ❌ Soaking your hair daily✅ Light refreshing The first thing we’re going to stop doing is soaking our hair every day, whether it’s for restyling or washing daily. This change will save you so much time and...

You probably hear conflicting advice online for curly hair, and a lot of the common methods you see do not work for low-density or thin curly hair. I’m sharing alternatives for achieving more volume and fullness in your hair. Even if you don’t have low-density hair, this will still help you achieve more volume. Reminder: there is no right or wrong way to style your curls. These are alternative methods that have proven to work better for thin curls. Recently I’ve been testing some of the Prose...

Which curly hair products actually make a difference in volume? I’m sharing my top picks and breaking down the differences between them so you can choose the best volumizing product for your curl type. Continue reading towards the end of the post for a special announcement and giveaway! Mousses Mousse is a great way to get hold and volume without much moisture. Some mousses give texture/grit, while others don’t. The airy nature of mousse helps to create volume regardless of texture/grit...

Do you find brush styling so difficult to master? I am sharing a simplified method that anyone can try to smooth out frizz and enhance your curl bounce and curl clumping. Step 1: Apply styling products to clean, damp or wet hair Purpose: Provide slip for brush styling and maximum definition & hold. Start with clean, damp hair that has already been shampooed, conditioned, and detangled. If you want to maximize your hold and definition, apply your styling products, especially your gel (as long...

This post is sponsored by Umberto Giannini. Full disclosure here. Do your curls get frizzy, dry, and not last by the end of the day? Achieving both moisture and hold can be challenging. In this routine I show you how using affordable products from Umberto Giannini that are now on sale for Black Friday starting Nov 27th. Step 1: Condition & detangle (optional) Have you ever shampooed your hair and it just gets super matted and feels awful? Detangling with a conditioner before shampoo may work...

Refreshing can be such a pain, and often just makes curls look worse. You should not be having to soak your hair down and restyling every day. Here I will explain how to reduce the effort and time on your curls in between wash days. Step 1: Assess what your hair needs Purpose: Avoid adding product, and if needed, determine which products to use Normal frizz? Skip refreshing or just use water. High frizz? Smooth water + gel. Dry/brittle/strawlike? Water + leave-in or cream Buildup/sweat/oil?...

Do you struggle with moisturizing your curls because everything weighs them down? In this video, I’m sharing both protein and moisture deep conditioners that are light to medium weight. I’m also giving away one of my favorite lightweight deep conditioners, the limited edition Birthday Cake Briogeo Don’t Despair, Repair! Deep Conditioning Hair Mask. Details at the end of this post on how to enter. What to avoid if your hair gets weighed down If your hair gets weighed down easily, you want to...

If your curls fall limp, frizz, struggle to hold a curl, or feel too soft and flat, then you need a to make these teaks to styling routine. Here I am sharing all my best tips and what to avoid for fine hair, or those with overly soft, silky curls. No matter what type of hair you have, you can still benefit from this routine if you’re struggling with your curls not lasting. I’m also using mostly drugstore products. Don’t miss step #3 where I share the most critical swap you likely need to...

Could you be using the wrong products in your routine, causing your curls to not last, frizz up quickly, or fall? Here I am sharing some of the most common products that you are using that need to be swapped out and suggesting alternative products. I also am including what to look for so you can avoid these issues when shopping, or select the right products from your existing stash. Just because I mention products that could be causing your problems, doesn’t mean that they are “bad” products,...