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Gena Marie

Curly hair coach helping you better understand your naturally curly hair through easy-to-follow tutorials, science-based haircare tips, and problem-solving.

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Featured Post

Are You Styling for the Wrong Finish? Soft vs. Rough Finish Split Test

If your curls are weighed down, falling flat, and won’t last — or they feel dry, brittle, and hard to manage — you might be styling for the wrong finish type. Not the wrong curl type. Not the wrong porosity. The wrong finish type. This post walks through a side-by-side split test I filmed on my own hair: one side styled for soft finish, one side styled for rough finish, same technique on both, two completely different product combos. I’ll show you what a balanced routine looks like for each...

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You used to get great curls. Now they look stretched out, less defined, and you can’t figure out why — and nothing you’ve tried seems to fix it. If that sounds familiar, you’re not alone. This is one of the most common things new clients come to me about. And the good news is that most of the time, there’s a fixable reason. In this post, I’m going to walk you through the same diagnostic framework I use with new Curl Coaching clients — four controllable causes to check, in the exact order I’d...

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If your curls keep separating into a flat middle part and you’re not able to get any root lift — your roots stretched out, not curling — you might be reinforcing it when you’re styling without even realizing it. In this post, I’m going to walk you through what causes this flat part and how to create more root volume, more lift at the root, and even more curl at the root. There’s nothing wrong with a middle part if that’s the look you prefer with your curls. But if you’re someone who wants...

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If you have a curly hair product graveyard, it’s probably not your hair. It’s the way products are marketed to you. Most people were never taught how to evaluate curl products before they started buying them. So they rely on labels like “lightweight,” “strong hold,” or “anti-frizz” — and that’s how the graveyard happens. As a curl coach, I see this across hundreds of routines. The same mismatches show up again and again — and once you recognize them, product choices get much more consistent....

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If you’ve worked through the Beginner Curl Series and your curls still aren’t lasting the way you expected — this post is for you. I put together this Q&A because the same questions kept showing up in my comments across every video in the series. Not from people who hadn’t tried. From people who had. People who were consistent, who watched every video, who kept adjusting — and still felt like something wasn’t clicking. Most of the time, the issue isn’t your hair type. It isn’t the wrong...

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A complete breakdown of every sleep protection method, who each one is best for, and how to choose If your curls look good before bed but worse in the morning, your styling routine usually isn’t the problem. Your sleep protection is. Most people either skip sleep protection entirely, or they try one method once, it doesn’t work, and they give up. But sleep protection isn’t one-size-fits-all. The method that works for someone else’s hair might actually be making yours worse. This is part of...

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If you’ve been adding products to your curl routine hoping something finally clicks — this is the post to bookmark. Most curl routines don’t fail because the right product hasn’t been found yet. They fail because the foundation was never built in the first place. Before you buy anything new, check whether you actually have what matters most. This post covers the exact products and tools I start every client with — and the ones I almost always remove first. The Full Foundation Checklist Here’s...

If your curls look great right after diffusing but frizz out, collapse, or lose definition by the end of the day — you’re probably not dealing with a product problem. You’re dealing with a routine problem. Most people assume they need a different gel, or more moisture, or a better leave-in. But if the underlying routine isn’t balanced, switching products just moves the problem around. This is something I see with curl coaching clients all the time. They’re using good products, but the routine...

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The original Bounce Curl EdgeLift brush became one of the most talked-about styling tools in the curly hair space — but a lot of people found it too aggressive. Bounce Curl heard that feedback and released two new brushes designed to be gentler, along with a full Weightless product line. I tested both during a full wash day to see if they actually deliver. New Bounce Curl Brushes Overview The original Bounce Curl Define brush became widely popular because of the ridge design that helps group...

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Amazon's Big Spring Sale is here, and I’m sharing my top picks for hte best curly hair products that are actually worth it. I'm also going live on YouTube this Saturday, March 28 at 1 pm ET to walk you through the best deals — and help you choose exactly what to buy for your hair. You can pre-submit your questions by clicking on the scheduled livestream here and putting them in the live chat: Top Picks on Sale The following products are currently on sale (in the US). Prices and availability...