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Gena Marie

Curly hair coach helping you better understand your naturally curly hair through easy-to-follow tutorials, science-based haircare tips, and problem-solving.

Featured Post

How to Build a Curl Routine That Lasts, Step-by-Step | Moisture-Hold Balance Framework

If your curls look great right after diffusing but frizz out, collapse, or lose definition by the end of the day — you’re probably not dealing with a product problem. You’re dealing with a routine problem. Most people assume they need a different gel, or more moisture, or a better leave-in. But if the underlying routine isn’t balanced, switching products just moves the problem around. This is something I see with curl coaching clients all the time. They’re using good products, but the routine...

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The original Bounce Curl EdgeLift brush became one of the most talked-about styling tools in the curly hair space — but a lot of people found it too aggressive. Bounce Curl heard that feedback and released two new brushes designed to be gentler, along with a full Weightless product line. I tested both during a full wash day to see if they actually deliver. New Bounce Curl Brushes Overview The original Bounce Curl Define brush became widely popular because of the ridge design that helps group...

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Amazon's Big Spring Sale is here, and I’m sharing my top picks for hte best curly hair products that are actually worth it. I'm also going live on YouTube this Saturday, March 28 at 1 pm ET to walk you through the best deals — and help you choose exactly what to buy for your hair. You can pre-submit your questions by clicking on the scheduled livestream here and putting them in the live chat: Top Picks on Sale The following products are currently on sale (in the US). Prices and availability...

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If you’ve tried “strong hold” gels but your curls still don’t last, you’re not alone. Strong hold isn’t one-size-fits-all. Some gels are higher in texture and grip. Others are more conditioning and flexible. If you pick the wrong type for your curls, it can feel like nothing works. In this guide, I’m breaking down my top strong hold gels, organized from more texturizing to more softening, so you can figure out which one actually fits your hair. This includes both drugstore and high-end...

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Feeling discouraged, frustrated, or unsure whether wearing your naturally curly or wavy hair is even worth it? If you’ve been following this Beginner Curl Series, you’ve already done your first wash day and started the curl recovery process. And now… the results feel inconsistent. One good wash. Three frustrating ones. This is the phase where most people start second-guessing everything. Before you quit, you don’t need a new product. You need clarity. In this post, I’m walking you through my...

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If you’re trying to wear your hair curly and you feel like you’re doing everything right but your hair still doesn’t look how you want, you’re not failing — you’re just starting from damage or curl memory loss. Most people who are new to wearing their curls aren’t starting from fully intact curl structure. They’re coming from years of heat styling, chemical treatments, hiding their curls in tight ponytails, or simply not wearing their hair curly consistently. That changes what your hair can...

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If you think you might have curly hair but don’t know where to start — or you tried before and your curls were frizzy and didn’t even last the day — this is the first wash day routine I recommend, and no, it’s not the Curly Girl Method. This post is part of my Beginner Curl Series, where I help you bring out your curls without getting overwhelmed by conflicting advice or complicated routines. This is not about perfect curls or copying someone else’s results.This is a first wash day experiment...

Curly hair advice is full of contradictions — and no one explains how they’re supposed to work together. If you’ve ever tried to research curly hair care and ended up more confused than when you started, you’re not alone. Most people aren’t failing at curly hair. They’re trying to follow advice that directly conflicts, without any explanation of the tradeoffs. As a Curl Coach, this is exactly what I see with my clients. People come in feeling defeated, convinced their hair is the problem,...

If your curls are falling limp, feel dry, or are showing signs of damage, it might be worth adding some targeted treatments into your routine. A lot of people don’t have any of these products in their routine at all. They may be washing and styling consistently, but still feel like their curls don’t last, don’t feel as healthy as they used to, or never quite bounce back. Treatments are often the missing piece, especially when hair has been exposed to heat, tension, or long-term wear and tear....

Does the viral Abbey Yung Method, primarily a straight hair routine, actually work for naturally curly hair? Abbey Yung is a beauty creator with a science-based, routine-driven approach to long-term hair health, and a lot of her principles actually overlap with how I think about curls. Watch the Abbey Yung Method, including Part 1 & Part 2. This is not a critique of Abbey’s routine, and I’m not recreating it on my own hair. Instead, I’m translating her method for curly hair so you can...