profile

Gena Marie

Curly hair coach helping you better understand your naturally curly hair through easy-to-follow tutorials, science-based haircare tips, and problem-solving.

video preview
Featured Post

Stop Overcomplicating Curly Hair: How to Get Low-Maintenance Curls That Last

Curly hair does not have to be hard or high maintenance. Most people have just been taught to overcomplicate it. Too many products, a routine found online with a dozen steps you can’t explain, and results that still don’t last. This post covers four changes that simplify your routine by helping your curls last longer, take less time, and work with your busy lifestyle. ❌ Layering Several Styling Products✅ Use One to Two Styling Products This is usually the first thing I have coaching clients...

video preview

Curl problems are rarely random — they’re clues. In today’s live, I answered your curl troubleshooting questions in real time. We covered reasons your curls don’t hold, determining if your hair is dry, how to cover your scalp, and more. Watch the replay below. Livestream Replay Below is a recap of everything we covered, plus the products I recommended during the stream. Topics We Covered with Timestamps Below are the timestamps that you can use to navigate the replay. 0:00 — Welcome + what to...

video preview

If your curls are still frizzy and not lasting even though you’ve been doing everything you were told, the advice might be the problem. These are five pieces of popular curl advice that could be working against your hold — and by extension, your frizz, your definition, and how long your style lasts. This advice isn’t necessarily wrong. But nobody explains what it costs. Once you understand that, you have control. The Moisture-Hold Balance: Why Hold Controls Everything Hold is what controls...

video preview

Your styling technique could be the reason your curls are drying flat, stretched out, and stuck to your head — not your products, not your curl pattern, not your density. As a Curl Coach, I watch my clients style in real time and see the same problem consistently: hair compressed into one flat sheet instead of stacking on top of itself. Curls defined at the ends, but the root area stuck to the head with no space and no lift. The Curl Stacking Method fixes that. Style your hair so curls stack...

video preview

If your waves or loose curls fall flat every summer — losing definition by midday, never lasting past wash day — this routine is built specifically for you. While I don’t have wavy hair myself, I’ve coached hundreds of clients with all hair types, from 2A to 3C. I’m familiar with the struggles and problems that wavy and loose curls experience, and the patterns are consistent. In my coaching program, we’ve tested and proven that my Moisture-Hold Balance Framework and Strong Hold Method work....

video preview

You read the reviews online. One person says a product completely changed their hair. Someone else says it’s the worst thing they’ve ever tried. And you’re left with no idea whether it will actually work for your hair. That disconnect is not a coincidence — and it’s not your fault. It’s a combination of misleading marketing, mismatched expectations, and the simple fact that products work very differently depending on your hair type, your needs, and what you’re pairing them with. As a Curl...

video preview

Amazon’s Prime Day Deals are happening today through Friday! I’ve rounded up my top curly hair picks on my Amazon storefront—plus shared quick notes below on each product’s key characteristics to help you decide what’s worth grabbing. I also went live on YouTube to break down these deals, explain how to choose for your hair type, and even picked out products for many of you! 🎥 Watch the replay here: Please note: Prices and deal amounts are subject to change and may vary based on your...

video preview

If your curls are frizzing, falling flat, and costing you way too much time every single week this summer, the problem is not that it’s summer. The problem is your foundation. Summer does not require a completely different routine. What it does is make a weak routine impossible to ignore. The humidity, the sweat, the chlorine — all of it just exposes what was already not working. This is the routine I use year-round, with a few small summer-specific adjustments built in at each step. When you...

“I can’t believe I used to think a curl cream or an oil would solve my frizz.”“I used to think I had to make it seven days without washing.”“If I just follow her routine, I’ll finally get results like hers.”“I don’t diffuse because I don’t want damage.” These are real things my Curl Coaching clients and YouTube community said when I asked what they wish they had known before they started. The same five things kept coming up over and over. These are not mistakes. They are blind spots — things...

video preview

If your curls are weighed down, falling flat, and won’t last — or they feel dry, brittle, and hard to manage — you might be styling for the wrong finish type. Not the wrong curl type. Not the wrong porosity. The wrong finish type. This post walks through a side-by-side split test I filmed on my own hair: one side styled for soft finish, one side styled for rough finish, same technique on both, two completely different product combos. I’ll show you what a balanced routine looks like for each...