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Gena Marie

Curly hair, simplified.

Helping you better understand your naturally curly hair through easy-to-follow tutorials, science-based haircare tips, and problem-solving.

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Featured Post

How to Get Clumped Curls without Frizz using Affordable Umberto Giannini Products

How to Get Clumped Curls without Frizz | Umberto Giannini This post is sponsored by Umberto Giannini. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product. This affordable curly hair routine will help you achieve volume, clumps, and prevent frizzy stringy curls. I’m using affordable products from Umberto...

about 14 hours ago • 6 min read

This video is sponsored by Curlsmith. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product. #Curlsmith There’s no doubt that curly hair is inherently high maintenance, but I’m going to share some things you can do in your routine to make it easier to deal with both on wash day and throughout the week. This...

8 days ago • 8 min read

10 Reasons Your Curls Don’t Last + Longest-Lasting Routine Do your curls look frizzy, limp, and undefined by the end of the day? This is one of the biggest complaints I hear from y’all and you’re not alone! Today I’m sharing 10 reasons why your curls don’t hold up and a step-by-step super long-lasting curly hair routine. ❌ Your curls don’t have enough hold✅ Use strong hold products & techniques Hold is frizz protection that lasts. When you don’t use products that add hold to your hair then...

14 days ago • 7 min read

Best Anti-Frizz Products for Curly Hair How annoying is it when the majority of curly hair products claim to tame frizz and they don’t? I’m sharing 14 of the best curly hair products that actually tame frizz, ranging from drugstore to high-end. Are you using the wrong stylers? If you’re only using a curl cream, you can’t complain about frizz. Creams, oils, etc. may reduce frizz by conditioning the hair, but won’t prevent frizz entirely. You need a product that forms a cast that lasts in order...

22 days ago • 1 min read

How to Get Consistent Results with Curly Hair + Exciting News! Does your curly hair turn out differently every time you wash and style? This is common and normal, but there are some tips you can try to improve the consistency of your curly hair. In this video, I walk you through how to diagnose your hair’s needs, plan your wash day based on those needs, and track your results using my new Curly Hair Tracker & Planner. Why are curls & waves inconsistent? Naturally curly and wavy hair are...

29 days ago • 5 min read

Achieving volume can be so challenging if you have low-density hair like me or for fine curly hair. In this step-by-step routine, I show you how to get more volume using styling techniques and products from the new Volume range from Curlsmith, who is kindly partnering with me for this video. Shampoo & Conditioner Shampoo and condition using the new Full Body Weightless Cleanser and the Full Body Milk Conditioner. You want to ensure your hair and scalp are free from buildup and oils that can...

about 1 month ago • 6 min read

Did you know how you section when styling your curly hair, or not sectioning at all, can impact your results? I’m sharing a beginner-friendly, step-by-step demonstration of how to section to prevent tangles, webbed frizz, and get more curl definition. What is Sectioning? Sectioning is a technique that involves splitting your hair into multiple parts to apply your styling products and/or style your curls such as brush styling or finger coiling. Benefits of sectioning More precise styling...

about 1 month ago • 6 min read

Ouidad vs. AG Strong Hold, Anti-Humidity Gels Comparison Which strong hold, anti-humidity gel is best for you? Today I’m putting two of my holy grail gels head-to-head, the Ouidad Advanced Climate Control Stronger Hold Gel and the AG Liquid Effects Extra Firm Styling Lotion. I’ll be doing 2 curly hair routines and sharing the results, including day 2, day 3, and a humidity test. Gel Comparison Ouidad Advanced Climate Control Heat & Humidity Stronger Hold Gel BUY FROM OUIDAD WITH CODE...

about 2 months ago • 6 min read

Struggling with refreshing? It’s everyone’s pain point. In this video, I answer your refreshing questions about frizz, tangles, stringy curls, and more while I detail how I refresh my day 3 curls using minimal water. How to Protect Curls Overnight Before I share how I refresh and dive into questions, let’s first cover sleep protection. You put all that time and effort into wash day, so you don’t want to ruin it when you go to sleep. I prefer sleeping on a silk pillowcase in addition to wear a...

2 months ago • 5 min read

I try so many products, and sometimes they just don’t work out for me. Usually, those products don’t get shared. However, today I’m sharing I’m sharing curly hair products that didn’t work out for me, why, and who might these products work for instead. I thought this may be helpful to hear more about what I look for in products, and if you’re experiencing similar issues, then you’ll have a better understanding of why. I’m also including similar products that I recommend instead as...

2 months ago • 7 min read
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