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Gena Marie

Curly hair coach helping you better understand your naturally curly hair through easy-to-follow tutorials, science-based haircare tips, and problem-solving.

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Featured Post

Brush Styling Mistakes + Q&A - LIVE REPLAY

In today’s live video, I styled my hair in real-time while sharing some of the most common brush styling mistakes that I have seen my clients make during our guided styling coaching calls. I also answered your questions about styling. Summer Group Coaching If you want real-time feedback from me on your styling, diffusing, and refreshing, join us for the Summer Group Coaching program. Enrollment officially opens June 1 If you want in early to get a headstart on watching the beginner modules,...

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Do you struggle with keeping your waves and curls bouncy and at their curliest? If so, this post will help you understand what types of products really make a difference and what ingredients actually work when it comes to enhancing your waves and curls. What Makes Hair “Curlier”? Curl pattern or the “tightness” of the wave/spiral is determined by the shape of your hair follicle in the scalp. You can’t create a curl pattern that doesn’t exist naturally from your genetics. You can, however,...

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If no matter what you do, your curls and waves feel dry, brittle, or rough—or they’re soft and silky but don’t hold their shape—your moisture balance might be off. In this week’s video, I help you understand what moisture balance is, learn how to assess your own hair’s needs, spot the signs of imbalance and fix it using tweaks to your technique, water use, and product combinations. What is Moisture Balance & Why Does It Matter When we talk about moisture in the hair world, we’re often...

The new Rizos Strong Hold Gel didn’t work for me the first time—it left my hair dry, crunchy, and frizzy. But because it’s so hyped, I decided to give it another shot. In this post, I’m sharing my updated results and how the gel performed on the second try. I’m also answering some of your top curly hair questions, like: How to tell if your hair is wavy or curly Why your hair texture might be changing Whether refreshing sprays are actually making things worse Keep reading for my honest review...

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Some say we’re forcing our curls when we manipulate them with styling techniques—but is it really too much if we’re just bringing out their full potential? If you’re not loving your curls, maybe it’s not your hair—it might just be that you haven’t styled it to bring out its full potential. Today, I’m walking you through a super low-effort routine and comparing it to my usual high-manipulation styling. We’ll break down the effort versus the reward, so you can decide what’s actually worth it...

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If your waves and curls fall limp, flat, or get oily by day two—your wash and condition routine might be to blame. Let’s break down what actually works for wavy and loose curly hair and what doesn’t. This is part of the wavy & loose curls series, and today we’re diving into one of the most overlooked parts of any routine—washing and conditioning. Step 1: Detangle Before Shampoo (optional) Have you ever shampooed your hair only to find it becomes a tangled, matted mess? That’s where...

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Did you know that using the wrong shampoo and conditioner can make or break your routine? I’m sharing my top 8 regular shampoos and conditioner pairs for wavy or curly hair, including drugstore and high-end. What I look for in Shampoo & Conditioner I’m actually not that picky when it comes to “regular” shampoos and conditioners. By “regular,” I mean your standard shampoo and conditioner that you use on a regular basis, not clarifying shampoos or deep conditioners. Watch here for examples....

In today’s live video, I showed what its like to get real-time coaching by styling my hair in real time. This routine focused on getting volume, combatting overly soft hair, and wavy techniques. I answered some common questions on how to combat frizz, sleep protection that doesn’t fall off, low-density volume tips, and more. Livestream Replay Watch the livestream recording below: Topics Covered & Video Timestamps: 0:00 Intro + what coaching with me is like2:08 Products I’m using6:30 How to...

If your waves or curls have gone limp, dropped, or look frizzy, don’t worry—you don’t need to start over! I’ll show you how to refresh them and bring back definition without rewashing. Many of my group coaching clients have wavy hair and struggle with refreshing because wavy hair and loose curls are prone to getting stretched out, and that’s completely normal. This post is part of a new series focusing on the unique needs and challenges of wavy hair that you can find here. I will also provide...

What happens when I style my curly hair using a routine meant for wavy hair? In this portion of a two part series, I highlight differences between what wavy hair needs vs what curly hair needs, including styling techniques and the best products for each. Many of my group coaching clients have wavy hair and struggle with hold, clumping, wonky-shaped waves, and longevity. Through helping them, I’ve learned more about how to get waves to their full potential. Check out some examples of my wavy...