Curl Cream Comparison for SOFT vs. ROUGH Curls & Waves


If you’re using the wrong curl cream for your hair type, it could be causing more frizz or weighing down your hair.

Today, I’m breaking down the best curl creams for soft vs. rough curls and waves, how to tell what your hair actually needs, and when you might want to skip curl cream altogether.

video preview

Soft Finish Hair

(Hair that feels silky, limp, or overly moisturized; struggles to hold curl or volume)

Look for:

  • Lightweight formulas – fewer heavy oils or butters
  • Low to moderate conditioning to avoid weigh-down
  • Thin or lotion-like consistencies that absorb easily
  • Texturizing ingredients (like starches or light polymers) to add gentle grip and control softness
  • Proteins (hydrolyzed keratin, rice, wheat, etc.) to reinforce structure and help curls hold their shape

Goal: add structure and definition without adding more moisture.

Rough Finish Hair

(Hair that feels coarse, dry, or coated; lacks softness and smoothness)

Look for:

  • Creamier, richer consistencies with emollients and conditioning agents
  • High slip to smooth rough texture and reduce friction
  • Moisturizing ingredients like oils, butters, and cationic conditioners
  • Amino acids or gentle proteins to strengthen without stiffness
  • Limit texturizing ingredients (too much starch or film formers) if your hair already feels rough

Goal: add softness, smoothness, and manageability without stiffness.

Creams

Umberto Giannini Crème De Curl Control Cream

Benefits: Heat and humidity protection (silicones)
Weight: Light
Hold: Light
Slip: Very High
Texture: None
Protein: None


Not Your Mother’s Curl Talk Cream

Benefits: Curl-enhancing, humidity protection, also available in fragrance-free and protein-free
Weight: Light–Medium
Hold: Light
Slip: Moderate
Texture: Light
Protein: Medium


AG Curl Fresh Definer Silicone-Free Soft Hold Styling Cream

Benefits: Enhances clumping, curl retention, humidity protection
Weight: Light–Medium
Hold: Light
Slip: Moderate
Texture: Light
Protein: Medium


Curlsmith Awestruck Definition Cream

Benefits: Provides heat and humidity protection
Weight: Medium
Hold: Medium
Slip: Moderate–High
Texture: Light
Protein: None


DesignMe Bounce.Me Curl Balm

Benefits: Enhances clumping, curl retention, humidity protection
Weight: Medium
Hold: Light–Medium
Slip: Moderate–High
Texture: None
Protein: None


AG Re:Coil Curl Activator

Benefits: Enhances clumping, curl retention, humidity protection
Weight: Medium–Rich
Hold: Light–Medium
Slip: Moderate
Texture: Light–Moderate
Protein: High


MopTop Curly Hair Cream

Benefits: Enhances clumping, curl retention, humidity protection
Weight:
Medium–Rich
Hold: Light
Slip: High
Texture: Light
Protein Level: None


Bounce Curl Avocado & Rose Oil Clump and Define Cream

Benefits: Enhances clumping
Weight: Rich
Hold: None–Light
Slip: Moderate–High
Texture: Light
Protein: None

For the full list of creams to compare, click the table below to view fullscreen:

Should you even use a curl cream?

If your hair already feels soft or easily weighed down, you might not even need a curl cream at all — a lightweight leave-in (or just gel) may be enough.

But if your hair feels rough, dry, or coarse, a richer cream can help add that softness and slip your curls need.

Need additional help?

Download my free Moisture Balance Chart to learn how to pair the right products together for long-lasting definition and softness, and take my free Hair Type Quiz to discover your porosity, texture, and the best products for your unique routine.

If you’re ready for more hands-on guidance, join the waitlist for my Curl Coaching Program to get personalized support, product recommendations, and live help with your wash day and styling routine.

Gena Marie

Curly hair coach helping you better understand your naturally curly hair through easy-to-follow tutorials, science-based haircare tips, and problem-solving.

Read more from Gena Marie
video preview

Do you ever feel like brush styling takes forever, only to leave your waves or curls looking straighter instead of curlier? Here I’ll show you a quick brush styling method that gives you all the benefits – such as even product distribution and frizz control – without weighing down or stretching out your waves and curls. Step 1: Prep – apply leave-in or cream I start with damp hair, and then applied a heat protectant, Curlsmith’s Miracle Shield, and brush it it through gently with my Tangle...

video preview

Amazon’s Prime Big Deal Days are happening today and tomorrow only! I’ve rounded up my top curly hair picks on my Amazon storefront—plus shared quick notes below on each product’s key characteristics to help you decide what’s worth grabbing. I also went live on YouTube to break down these deals, explain how to choose for your hair type, and even picked out products for many of you! 🎥 Watch the replay here: If you joined live and the video looked blurry, no worries—the replay linked above is...

video preview

Over the last few years, my hair has become noticeably thicker — some might even say it looks twice as full. I get messages every week asking what changed, so I wanted to share both my health journey and the styling techniques I now use for fuller curls. Here, I re-created my past routine but styled for fuller curls, and I’m sharing with you what has actually made the biggest difference in doubling my hair’s density. And I want to remind everyone, I’m not a medical professional, I am just...