Best & Worst Shampoos & Conditioners for Curly & Wavy Hair


Did you know that using the wrong shampoo and conditioner can make or break your routine? I’m sharing my top 8 regular shampoos and conditioner pairs for wavy or curly hair, including drugstore and high-end.

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What I look for in Shampoo & Conditioner

I’m actually not that picky when it comes to “regular” shampoos and conditioners. By “regular,” I mean your standard shampoo and conditioner that you use on a regular basis, not clarifying shampoos or deep conditioners. Watch here for examples.

There are a few things to keep in mind when selecting products:

❌ Avoid shampoos that are too mild, like co-washes.

❌ Avoid shampoos and conditioners that contain a lot of oils and butter ingredients. This will impact your hold, especially if you have fine, thin, or overly soft hair which is more prone to getting weighed down.

✅ Medium to strong cleansing shampoos

✅ High lather

✅ Sulfate-free formulas

✅ High slip in conditioner

Products

You don’t need to spend a lot on shampoo and conditioners, and a lot of them will work with most hair types. Below are some of my favorites:

Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo
Buy from Amazon

  • Strong cleanse
  • Not stripping
  • No oils or butters
  • Protein-free
  • Low moisture
  • Great for all hair types, especially fine

Maui Moisture Lightweight Hydration + Hibiscus Water Conditioner
Buy from Amazon

  • Lightweight moisture
  • High slip
  • No oils or butters
  • Protein-free
  • Silicone-free
  • Great for all hair types, especially fine

V&Co. Beauty Wavy Hair + Peptide Shampoo
Buy from Amazon
Buy from Target

  • Strong cleanse
  • Not stripping
  • No oils or butters
  • Contains proteins & peptides
  • Medium moisture
  • Great for damaged hair or fine hair

V&Co. Beauty Wavy Hair + Peptide Conditioner
Buy from Amazon
Buy from Target

  • Medium weight moisture
  • High slip
  • Coconut oil
  • Protein-free
  • Contains silicone
  • Great for damaged hair

Not Your Mother’s Curl Talk Bond Building Shampoo
Buy from ULTA

  • Strong cleanse
  • Not stripping
  • 3 oils
  • Contains amino acids
  • Medium moisture
  • Great for damaged hair

Not Your Mother’s Curl Talk Bond Building Conditioner
Buy from ULTA

  • Medium weight moisture
  • High slip
  • 3 oils
  • Contains amino acids
  • Silicone-free
  • Great for damaged hair

Umberto Giannini Curl Jelly Shampoo
Buy from UG with code GENAMARIECO
Buy from Amazon

  • Strong cleanse
  • Not stripping
  • No oils or butters
  • Protein-free
  • Medium moisture

Umberto Giannini Curl Jelly Care De-Frizz Conditioner
Buy from UG with code GENAMARIECO
Buy from Amazon

  • Medium weight moisture
  • High slip
  • No oils or butters
  • Protein-free
  • Silicone-free

MopTop Gentle Shampoo
Buy from MopTop with code GENA20
Buy from Amazon

  • Strong cleanse
  • Not stripping
  • No oils or butters
  • Contains amino acids
  • Medium moisture

MopTop Light Conditioner
Buy from MopTop with code GENA20
Buy from Amazon

  • Lightweight moisture
  • High slip
  • 7 oils
  • Contains amino acids
  • Silicone-free

AG Balance Apple Cider Vinegar Sulfate-Free Shampoo
Buy on AG with code GENA20
Buy on Amazon
Buy from ULTA

  • Strong cleanse
  • Not stripping
  • 7 oils (but not too heavy)
  • Contains peptides
  • Low moisture
  • Scalp balancing
  • Hard water compatible

AG Balance Apple Cider Vinegar Silicone-Free Conditioner
Buy on AG with code GENA20
Buy on Amazon
Buy from ULTA

  • Medium weight moisture
  • High slip
  • 12 oils (but not too heavy
  • Scalp balancing
  • Contains proteins & peptides
  • Silicone-free

Innersense Clarity Hairbath
Buy from Innersense with code GENA15

  • Strong cleanse
  • Not stripping
  • 1 butter
  • Protein-free
  • Medium moisture
  • Fragrance-free & hypoallergenic

Innersense Clarity Conditioner
Buy from Innersense with code GENA15

  • Medium weight moisture
  • High slip
  • 4 oils & butters
  • Protein-free
  • Silicone-free

Tootilab Gentle Shampoo
Buy from Tootilab with code GENAMARIE

  • Strong cleanse
  • Not stripping
  • 2 oils
  • Protein-free
  • Medium moisture

Tootilab Detangling Conditioner
Buy from Tootilab with code GENAMARIE

  • Medium weight moisture
  • High slip
  • 2 oils & butters
  • Protein-free
  • Silicone-free

Don’t know which hair type you have?

If you need help choosing the right products for you, my free Hair Type Quiz asks you a series of questions to determine your hair’s texture, porosity, water type, and more. After, you’ll receive a personalized report sent to your email with links to the shop page on my website. There you’ll find filters applied based on your hair’s needs.

Comment and let me know what your results were, and if they surprised you!

Watch the full Product Reviews & Guides playlist for more.

Gena Marie

Curly hair coach helping you better understand your naturally curly hair through easy-to-follow tutorials, science-based haircare tips, and problem-solving.

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