Get Longer-Lasting Frizz Control (Q&A + Testing New Drugstore Products)


Do your curls or waves not last through the end of the day — or frizz up almost immediately?
In this week’s video, I answered your most common questions about getting longer-lasting results and troubleshooting frizz and flattening, all while testing two new Not Your Mother’s Curl Talk products.

video preview

Q&A Highlights

These were some of the top questions I answered during the video — here’s a short summary of each.
(Watch the full video for detailed examples and demonstrations!)

1. What if mousse isn’t strong enough, but strong-hold gel is too heavy?

Try a lightweight strong-hold gel that doesn’t have many conditioning ingredients (like Curl Talk Flash Freeze or Curlsmith Fragrance-Free Strong Hold Gel). You can also use a stronger-hold mousse, like Curl Talk Mousse or layer a hairspray (Curlsmith or Living Proof) on top for added hold.

2. My hair is getting thinner and frizzier with less hold — what can I do?

Thinning hair often creates frizz from new growth or baby hairs.

  • Focus on scalp health and gentle care
  • Style for fullness by separating curl clumps or using lighter products
  • Embrace a bit of frizz — it adds natural volume and coverage

3. I have fine, dry, wavy hair that falls flat easily. How can I get hold without crunch?

Start with a stronger shampoo (not too conditioning) and a light conditioner, then skip creams and use a light leave-in or none at all.

  • Apply a strong-hold gel for longevity (see above)
  • If you feel crunch, make sure you’re scrunching out the cast
  • Can’t break the cast? You may have used too much gel or not enough water when applying. Watch this for more help with that.

4. BONUS QUESTION: How can I manage curly hair with a scalp condition like seborrheic dermatitis?

Your scalp health always comes first.

  • Use your medicated shampoo and follow with a rich conditioner (avoiding your roots)
  • Style upright in front of a mirror — not upside down or soaking wet — to prevent product from getting on your scalp
  • Avoid plopping; instead, microplop to lift curls and protect your scalp from buildup

Wash Day Routine

Not Your Mother’s Curl Talk Bond Building Shampoo

Not Your Mother’s Curl Talk Bond Building Conditioner

Not Your Mother’s Curl Talk Moisturizing Lotion

Not Your Mother’s Curl Talk Flash Freeze Gel

Not Your Mother’s Curl Talk Strengthening Oil

Tangle Teezer Naturally Curly Detangling Brush

Bouclème Flairosol Mist Spray Bottle

Curlfriend Collective Black to Basics Cotton Cloud T-Shirt Hair Towel Duo

Curlsmith Defrizzion Hair Dryer & XXL Diffuser

First Impressions: Not Your Mother’s New Curl Talk Products

Curl Talk Moisturizing Lotion

This “lotion” is actually thicker than expected — it feels more like a curl cream. Despite the name, it’s quite creamy and moisturizing, containing several oils high on the ingredient list. It also has protein and heat protection, which is a nice bonus.

  • Texture: Rich and moisturizing, provides good slip
  • Ideal for: Coarse, dry, or rough textures that need extra conditioning
  • Not ideal for: Fine hair that easily gets weighed down — try the Curl Talk Leave-In instead
  • Overall: Feels softer and more conditioning than the original Curl Talk Cream, which has more waxy hold

Not Your Mother’s Curl Talk Moisturizing Lotion

Curl Talk Strengthening Oil

Lightweight and silicone-free, made with watermelon seed oil and biotin for UV and breakage protection. It’s great for scrunching out a gel cast without leaving residue.

  • Texture: Lightweight, non-greasy
  • Ideal for: Adding shine and softness on day one or day two
  • Tip: If your hair is fine or overly soft, skip oils and finish with a lightweight hairspray instead

Not Your Mother’s Curl Talk Strengthening Oil

Curlfriend Collective Accessories

I also tried a few new accessories from Curlfriend Collective, including their cotton hair towel, silk-lined headband, and silk-lined shower cap.

Curlfriend Collective Black to Basics Cotton Cloud T-Shirt Hair Towel Duo

Curlfriend Collective Espresso Comfort Curve Silk Headband

Curlfriend Collective Midnight Blooms XL Silk Shower Cap

They all feel super high-quality — the towel is soft and absorbent, the headband stays in place without denting curls, and the shower cap is beautifully made and adjustable.
I’ve been loving them so far for my non-wash days and styling prep.

Results: Wash Day & Day 2

I was really impressed with this combo! The Flash Freeze Gel gave me strong hold without stiffness, and the Moisturizing Lotion added softness and shine. On day two, I didn’t even need to refresh — my curls stayed defined and frizz-free.

After using both new products throughout styling, here are my final thoughts:

  • The Moisturizing Lotion feels a bit richer than the original Curl Talk Cream and gave my curls a softer, more conditioning finish.
  • The Strengthening Oil worked perfectly for scrunching out the cast — lightweight, shiny, and not greasy.
  • If you have coarse or rough-textured hair, you’ll love this combination. For finer textures, I’d pair the gel with the Curl Talk Leave-In instead for a lighter feel.

This is a great routine for fall and winter when humidity is lower but you still want lasting definition.

Still struggling?

If you’re still struggling with getting your curls to last or your hair keeps falling flat, make sure to grab my free Strong Hold Cheat Sheet. It walks you through 10 simple steps to build hold from start to finish — so your hair actually lasts beyond wash day.

And if you’ve already tried everything and still can’t get consistent results, that’s exactly what we troubleshoot inside my Curl Coaching Membership. You’ll learn how to balance moisture and hold for your exact hair type and get personalized help with your routine.

Gena Marie

Curly hair coach helping you better understand your naturally curly hair through easy-to-follow tutorials, science-based haircare tips, and problem-solving.

Read more from Gena Marie

I’ve rounded up some of my top curly hair and beauty favorites that are on sale for Black Friday and Cyber Monday. I’ve included quick notes on each product’s key characteristics to help you decide what’s worth grabbing. Please note that I have compiled this list ahead of time, so sale prices and items that are included may change. Be sure to follow me on Instagram or Facebook, where I’ll be sharing real-time updates. Curlsmith Curlsmith has its biggest sale of the year, which includes the...

video preview

Do your curls feel sticky, flat, or look worse after refreshing? You’re probably doing too much. Today, I showed you how to refresh your curls the right way — light, bouncy, and without that producty feel. What I Used on Wash Day A good refresh starts with using the right products on wash day and using my Strong Hold Method to apply them for maximum longevity. This was a day 3 refresh. On wash day, I used: Innersense I Create Lift Volumizing Foam Innersense I Create Curl Memory If you used a...

video preview

If you’re using the wrong curl cream for your hair type, it could be causing more frizz or weighing down your hair. Today, I’m breaking down the best curl creams for soft vs. rough curls and waves, how to tell what your hair actually needs, and when you might want to skip curl cream altogether. Soft Finish Hair (Hair that feels silky, limp, or overly moisturized; struggles to hold curl or volume) Look for: Lightweight formulas – fewer heavy oils or butters Low to moderate conditioning to...