My Top Prime Day Curl Picks + Live Replay


Prime Days are back, and I’ve rounded up the best deals on curly haircare.

The sale is going on July 8-11, 2025. I will be updating this list throughout the sale. Prices are subject to change.

I am an Amazon Associates partner, so I earn commission when shopping through my links in exchange for helping you discover the products.

Live Replay

Watch the livestream replay from YouTube to hear my top picks, more about the products, and if they're right for you. I also share tips for getting the best results, and provide personalized product recommendations.

video preview

Deals

Ouidad

Advanced Climate Control Stronger Hold Gel 15% off

  • Long-lasting hold and humidity protection
  • Softens so ideal for medium to coarse hair types
  • Contains protein

Water Works Clarifying Shampoo 25% off

  • Removes hard water buildup
  • Non-drying formula
  • Works for any hair type

Innersense

Clarity Hairbath (Shampoo) 20% off

  • Fragrance-free, mild cleanser
  • Ideal for sensitive scalps and all hair types

Clarity Conditioner 20% off

  • Fragrance-free, lightweight moisture
  • Great for all hair types or sensitive scalps

Sweet Spirit Leave-In Conditioner 20% off

  • Lightweight leave-in spray
  • Works well for fine to medium hair

AG Hair

Balance Shampoo 25% off

  • Strong cleanser for balancing oil or dryness
  • Best for oily or dry scalps

Boost Conditioner 25% off

  • Very lightweight formula
  • Ideal for fine to medium hair

Re:Coil Curl Activator Cream 25% off

  • Concentrated curl cream with protein
  • Enhances curl retention and definition

Cocoa Nut Milk Conditioning Curl Spray 25% off

  • Very lightweight, water-based leave-in spray
  • Suitable for all hair types
  • Great for low moisture needs

Curlsmith

Double Cream Deep Quencher 30% off

  • Very rich, protein-free deep conditioner
  • Ideal for dry, coarse, or high-porosity hair

Flawless Finish Hairspray 30-34% off

  • Adds volume, grit, and strong hold
  • Perfect for finishing styles with texture

Olaplex

No. 3 Hair Perfector 30% off

  • Pre-shampoo bond repair treatment
  • Great for all hair types
  • Especially effective on color-treated or heat-damaged hair

No. 4C Clarifying Shampoo 30% off

  • Removes buildup and hard water minerals
  • Strong clarifier that also provides bond repair

Briogeo

Don’t Despair, Repair! Deep Conditioning Mask 40% off

  • Lightweight mask rich in protein
  • Best for fine or damaged hair

Acai & Passionfruit Lightweight Hydration Hair Mask 30% off

  • Lightweight moisture
  • Protein-free
  • Great for all hair types

Scalp Revival Pre-Wash Oil Treatment 30% off

  • Protects from damage while washing
  • Very concentrated, a little goes a long way

Living Proof

Triple Bond Complex 30% off

  • Leave-in bond repair treatment
  • No rinse required
  • Easy weekly treatment for damaged hair

Jessicurl

Spiralicious Styling Gel 15% off

  • Lightweight, strong hold gel
  • Protein-free
  • Available fragrance-free
  • Great for fine to medium hair

Maui Moisture

Lightweight Hydration Shampoo & Conditioner 40% off

  • Effective drugstore option
  • Gently cleanses and moisturizes
  • Conditioner is very lightweight, great for daily use

Marc Anthony

Define & Hold Flex Hairstyling Gel 18% off

  • Medium hold with flexibility
  • Works well in most climates
  • Affordable and effective drugstore gel

The Doux

Mouse Def Texture Foam 28% off

  • Medium hold foam
  • Adds texture and volume
  • Best paired with a strong hold gel or hairspray for humidity

DesignMe

Bounce Me Curl Balm 30% off

  • Medium-weight curl cream
  • Offers light hold and humidity protection

Tangle Teezer

Ultimate Detangler for Curly Hair 20% off

  • Gentle detangling brush
  • Great for distributing product and brush styling

Scalp & Shampoo Brush 20% off

  • Helps exfoliate scalp and remove buildup
  • Boosts scalp circulation and cleanliness

Bounce Curl

Define EdgeLift Brush 20% off

  • Creates thick curl clumps
  • Use cautiously on fragile or fine hair

Volume EdgeLift Brush 20% off

  • Creates smaller curl clumps
  • Ideal for lower-density hair
  • Also use cautiously

Curlfriend Collective

Hair Match Scrunchies 19% off

  • Real silk, gentle on curls
  • Available in multiple colors to match any hair color, gray and redheads included!
  • Pattern that mimics the look of curls to blend in flawless

Other Accessories

Wavy Headbands 16% off

  • My everyday go-to for holding hair back
  • Won’t dent curls
  • Great for refresh days

Yanibest Adjustable Satin Bonnet 41% off

  • Adjustable fit around the rim
  • Slightly oversized so can be rolled for a tighter fit

If you’re not sure what to grab, I gave personalized recommendations in the live replay and answered tons of hair-specific questions. It’s a great place to start if you’re overwhelmed by all the sales!

Let me know if you need help choosing the right products. Just reply to this email, but please be specific about what product you need and your hair type so I can best help!

Gena Marie

Curly hair coach helping you better understand your naturally curly hair through easy-to-follow tutorials, science-based haircare tips, and problem-solving.

Read more from Gena Marie
video preview

If your curls are falling flat or frizzing fast, the problem might not be the product — it could be how much you’re using. Today, I’ve put it to the test. I styled one side of my hair with too much product, one side with not enough product, and I’m showing you examples of what the right amount looks like. Through my curl coaching membership (now open for enrollment for $100 off), I help my clients determine exactly how much product they need based on their hair type. Step 1: Water + Heat...

Is scrunching the reason your waves and curls are frizzy? Today I did a side-by-side split test where I styled both sides of my hair with the exact same products and routine – but on one side I scrunched using common techniques I see people using, and on the other side I didn’t scrunch at all. Can you tell which is which? And don’t worry, I am also sharing some alternatives which may help you achieve curl definition without causing frizz. Through my curl coaching, I help my clients identify...

video preview

If your waves and curls frizz quickly, fall flat before the day is over, or you struggle to get a cast, your gel might not be the problem – it could be how you’re using it. Today, I’ll show you my best tips and tricks for how to get the most hold and longevity out of your gel. Download the free Strong Hold Cheat Sheet for a shortened guide to keep on hand with you during wash day. I’m also a curl coach, and I’ve tested these methods not just on myself, but with the clients in my group...