My Top Prime Day Curl Picks + Join me live Saturday!


Amazon's Big Spring Sale is here, and I’m sharing my top picks for hte best curly hair products that are actually worth it.

I'm also going live on YouTube this Saturday, March 28 at 1 pm ET to walk you through the best deals — and help you choose exactly what to buy for your hair.

You can pre-submit your questions by clicking on the scheduled livestream here and putting them in the live chat:

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Top Picks on Sale

The following products are currently on sale (in the US). Prices and availability are subject to change.

-20% off

  • Benefits: Fragrance-free, humidity protection
  • Conditioning: Light
  • Hold: Strong
  • Texture/Grit: Medium-High
  • Slip: Low
  • Protein: None

Watch how I use it here

-15% off

  • Benefits: Humidity protection, heat protection
  • Conditioning: Light
  • Hold: Strong
  • Texture/Grit: Low
  • Slip: Medium
  • Protein: High

Watch how I use it here

-15% off

  • Benefits: Humidity protection
  • Conditioning: High
  • Hold: Strong (flexible)
  • Grit: None
  • Slip: High
  • Protein: High

Watch how I use it here

-20% off

  • Benefits: Resists humidity and frizz, helps counteract overly soft hair
  • Conditioning: None
  • Hold: Medium
  • Texture/Grit: Medium
  • Slip: None
  • Protein: None

Watch how I use it here

-20% off

  • Benefits: Helps counteract overly soft hair & volumize
  • Conditioning: None
  • Hold: None
  • Texture/Grit: High
  • Slip: None
  • Protein: None

Watch how I use it here

-15% off

  • Benefits: Removes hard water buildup, minerals, and chlorine
  • Cleansing Ability: Strong
  • Conditioning: Low
  • Protein: None

Watch how I use it here

-15% off

  • Benefits: Removes hard water buildup, minerals, and chlorine
  • Cleansing Ability: Strong
  • Conditioning : Low
  • Protein: Medium

Watch to learn more

-15% off

  • Benefits: Removes hard water minerals & repairs broken bonds
  • Cleansing Ability: Strong
  • Conditioning Level: None
  • Protein Level: None

Watch to learn more

-20% off

  • Benefits: Softens, strengthens, and improves elasticity
  • Use: Rinse out
  • Conditioning Level: Medium
  • Protein Level: High

Watch how I use it here

-20% off

  • Benefits: Softens and deeply moisturizes
  • Use: Rinse out
  • Conditioning Level: Low
  • Protein Level: None

Watch how I use it here

-20% off

  • Benefits: Reinforces bonds over time and helps protect hair during heat styling
  • Use: Leave-in treatment
  • Conditioning Level: Low
  • Protein Level: None

Watch how I use it here

Gena Marie

Curly hair coach helping you better understand your naturally curly hair through easy-to-follow tutorials, science-based haircare tips, and problem-solving.

Read more from Gena Marie
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If your curls are weighed down, falling flat, and won’t last — or they feel dry, brittle, and hard to manage — you might be styling for the wrong finish type. Not the wrong curl type. Not the wrong porosity. The wrong finish type. This post walks through a side-by-side split test I filmed on my own hair: one side styled for soft finish, one side styled for rough finish, same technique on both, two completely different product combos. I’ll show you what a balanced routine looks like for each...

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You used to get great curls. Now they look stretched out, less defined, and you can’t figure out why — and nothing you’ve tried seems to fix it. If that sounds familiar, you’re not alone. This is one of the most common things new clients come to me about. And the good news is that most of the time, there’s a fixable reason. In this post, I’m going to walk you through the same diagnostic framework I use with new Curl Coaching clients — four controllable causes to check, in the exact order I’d...

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If your curls keep separating into a flat middle part and you’re not able to get any root lift — your roots stretched out, not curling — you might be reinforcing it when you’re styling without even realizing it. In this post, I’m going to walk you through what causes this flat part and how to create more root volume, more lift at the root, and even more curl at the root. There’s nothing wrong with a middle part if that’s the look you prefer with your curls. But if you’re someone who wants...